Advanced Television

ITVX to launch with 9,000 hours of free content

June 15, 2022

By Nik Roseveare

ITV has announced further details of its new streaming platform ITVX, which is due to launch in the UK later this year. A complete overhaul of existing catch-up service ITVHub, streaming service ITVX will offer viewers a choice of over 9,000 hours of new series, documentaries, cult classics and films for viewers to watch without a subscription fee – although a premium ad-free option will also be available.

ITVX will premiere a collection of new dramas at launch, which will only be available on the streamer for at least six months before making their debut on ITV channels, including the cold war drama A Spy Among Friends (pictured) starring Damian Lewis and Guy Pearce, provocative new teen drama Tell Me Everything, and gripping four-part thriller Without Sin starring Vicky McClure. At least one flagship show will then launch on ITVX per week going forward including Russell T Davies’ Nolly starring Helena Bonham Carter, period drama The Confessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins, and Litvinenko starring David Tennant and Mark Bonnar.

In addition to the series premiering and streaming exclusively on ITVX, the service will also be launching full series’ of upcoming flagship ITV shows on their first day of broadcast, allowing viewers to satisfy their binging desires. Early examples will include real life drama Stonehouse starring Matthew Macfadyen and Keeley Hawes and the new series of Unforgotten.

These series are in addition to the library of over 200 both recent and classic US and UK dramas, comedies and reality shows that will be available to users.ITVX will launch with an array of documentaries, including a dedicated true crime collection. This will feature over 150 hours of viewing including Monster in My Family, which delves into the lives of serial killers in a way that’s rarely seen. The Case Against Cosby – a premium documentary exposing new truths about accusations against the comedian will follow in 2023.

Viewers seeking to escape reality through their viewing choices will also be catered to, with a robust science fiction and fantasy offering ranging from classics including Thunderbirds, Captain Scarlet and the Mysterons, Terrahawks, Joe 90, Stingray, Space 199 and UFO, to the likes of Supernatural, The 100 and Nikita, and classics in the making including Astrid & Lilly Save the World and Korean-American hit series Dramaworld.

ITVX will also launch with what it claims will be the UK’s largest free film library with further details to be announced.

For those preferring to watch without advertising, ITVX will offer viewers the flexibility to view ad-free for a limited monthly fee. A subscription will also give viewers access to an additional 6,000 hours of content through BritBox UK.

Categories: Articles, Catch Up, Content, FTA, Premium, VOD

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