Advanced Television

Simplestream takes Digital Theatre role

June 21, 2022

Simplestream takes Digital Theatre role

Next-generation TV solutions provider Simplestream has been selected by Digital Theatre to create what is claimed to be the theatre industry’s first full digital lifecycle distribution model, from pay-per-view live and pay-per-view as-live, to content available on Transactional Video on Demand (TVoD), Rentals, and Subscription Video on Demand (SVoD).

With Digital Theatre, each production fully embraces the latest technology to deliver to the end-user the magic of the theatre experience as if witnessed from the front row of a theatre. The service brings together world-class theatre productions, as well as musical theatre, opera, ballet, and classical music.

To enable viewers to watch at a time and place convenient to them, on everything from personal devices to TVs, the Digital Theatre free-to-download apps have launched across desktop, Android, iOS, and Amazon Fire TV, with Roku and many other platforms in development.

Digital Theatre leverages Simplestream’s proprietary App Platform, the fully managed, end-to-end solution supporting a range of monetisation models, that now supports Event Video-on-demand (EVoD) in addition to one-off pay-per-view events, TVoD rentals and SVoD viewing.

Digital Theatre can control both the price and rental period, defined as transaction tiers, delivering greater choice for the end users, discounted rentals for subscribers, and rewarding loyal customers. Traditional subscription models, with monthly and annual packages are also available to audiences.

“Our work with Digital Theatre brought to life an exciting project that we completed during lockdown,” explains Simplestream’s Chief Commercial Officer and Co-founder, Dan Finch. “Firstly, we worked on the migration of the existing database. We then created a solid infrastructure that included TVoD, SVoD and pay-per-view functionality for Digital Theatre’s premium offering, allowing the end-user to purchase both subscriptions and single rentals of theatre events, avoiding expensive app store commissions and providing more revenue to Digital Theatre’s premium partners.”

“We are delighted to be collaborating with Simplestream to develop the next stage of our full digital-lifecycle distribution platform,” adds Digital Theatre’s General Manager, Stuart Barr. “In doing so, we will continue to build out a world-class platform that increases engagement, driving subscriptions and sales, and providing best-in-class access to the widest range of premium theatre production.”

The launch follows similar projects Simplestream has recently undertaken for global broadcasters and content owners such as A+E Networks, AMC Networks, TN Marketing’s Craftsy, GB News, Narrative, and News UK.

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