Advanced Television

Crackle Plus extends deal with

July 7, 2022

Crackle Plus, a Chicken Soup for the Soul Entertainment company and an operator of AVoD services, has renewed its relationship with through 2023. This is the third consecutive year the real-time cross-platform TV measurement company and streaming service have been in business together.

Helping advertisers better measure the reach of Crackle Plus’s footprint across the CTV landscape, will continue to provide its Unified Measurement solution to the premium brands working with Crackle Plus to quantify the incremental reach delivered over linear investments. This year, the streaming service will use iSpot’s ability to measure segments to quantify the targeted reach and frequency for Crackle Plus campaigns. The measurement company will also provide support for select programmatic direct campaigns.

“Crackle Plus is thrilled to extend its relationship with, by offering our growing roster of brand marketers direct viewership data to reinforce the value of premium content. In-market campaigns resulted in driving not only incremental but efficient reach across the increasingly fragmented video landscape,” said Darren Olive, executive vice president national advertising sales and strategy for Crackle Plus. “We look forward to our continued collaboration with to identify new strategies for optimising campaigns targeted towards specific audiences.”

“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said Stu Schwartzapfel, senior vice president of Media Partnerships at iSpot.

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