Advanced Television

Love Island draws biggest audience since 2019

July 8, 2022

ITV’s Love Island had its biggest overnight audience since the 2019 final on July 7th with a total audience of 3.9 million across all devices.

It had a TV audience of 3 million viewers and was up on the equivalent episode last year by +0.8 million TV viewers. The show won its slot and was the most watched programme of the day for 16-34s. It had 1.3 million 16-34 TV viewers, making it the most watched 16-34 programme on a digital channel so far this year.

The July 7th episode of Love Island has beaten all SVoD programmes so far this year for both all individuals and 16-34s based on viewing on the day of release (overnight like-for-like).

The aftermath continues this week on ITV2 and ITV Hub.

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