VlogBox partners with Twin Sisters
July 8, 2022
VlogBox has partnered with Twin Sisters Digital Media to help distribute their content across top CTV platforms – Roku, Amazon Fire TV, Android TV. Two CTV channels have been developed by VlogBox so far: Twin Sisters Music (a music library) and Twin Sisters Storytime Anytime (a collection of audio tales).
Kim Mitzo Thompson and Karen Mitzo Hilderbrand, also known as Twin Sisters, have been creating digital educational content for children since 1987. Their media library covers 3,300+ songs, 600 digital albums, an art library of 15,000 resources, 500+ e-books, and 2,000+ teacher resources. While they were expanding into digital media by making their content available on retail websites and creating mobile apps, CTV remained an unexplored frontier. Now, with the help of VlogBox, achieving this long-awaited goal has become a reality.
“We’ve been in this business for over 35 years, and are excited to partner with VlogBox”, says Karen Hilderbrand, CEO, at Twin Sisters. “It’s essential to keep up with the latest technological and media trends as well as engage with new audiences, so now it’s time we enter the CTV realm.”
“The role of high-quality kids’ content has become more significant these days due to many factors, from the global sway of online education to the resulting popularity of this video category in the CTV/OTT ecosystem,” says Nick Platonenko, CEO at VlogBox. “We believe that Twin Sisters can now reach thousands of new viewers as well as reap the fruits of their new video placements.”