Blu Digital Group launches cloud storage programme
July 21, 2022
Blu Digital Group, a media-technology company that offers cloud-based software and digital media services to the media and entertainment industry, has launched a cloud-based storage programme which gives production facilities and content distributors unlimited access to their content with no access fees.
Blu Digital Group’s highly secure, redundant cloud-based storage program provides subscribers with long and short-term media storage without any fees for downloading or transferring (aka ‘egress’). In addition, it gives subscribers control to potentially integrate to virtually any MAM system or transmissions software including unique production workflows. The cloud storage programme uses end to end data encryption, has 99.999999999 per cent durability, has multiple geo-dispersed replicas, and is optimised for files of any size, including large video assets as well as small supporting image assets.
“Our industry depends on cloud-based production workflows that require active and repeated access to media files for editing, transcoding, conforming, and delivery to an ever growing number of destinations. This constant access raises costs and in turn increases pricing and timelines. Our solution allows production facilities and distributors to truly have a cloud-based workflow without feeling hostage to fees for pulling content when needed.” said Mike Gassner, Chief Technology Officer at Blu Digital Group.
Most on-prem and cloud storage offerings allow customers to put assets into their storage for free (also called ‘ingress’). When the customer wants to retrieve their assets, these providers will charge fees for ‘egress’ of content leaving their storage. For media, entertainment and gaming content owners, who need active and repeated access to a wide array of content and often a large number of files, this business model becomes untenable. Blu Digital’s storage workflows pave the way for much easier, and cost sustainable migration to the cloud.
As a solution to this issue, Blu Digital Group’s cloud storage program charges a flat monthly fee based on tiered storage for customers to access their content whenever and as often as needed.
The solution can sit on top of existing media asset management systems to help operations teams visualise their assets, can be mounted as an ‘S3-compatible’ cloud resource on workflows systems, or can be used more simply for transfering files using industry standard file transfer applications.