PTO signs deals with WBD, DAZN, ESPN, beIN and more
July 22, 2022
The first event of the PTO Tour will be beamed live around the world in over 160 territories thanks to a raft of broadcast deals led by an exclusive 3-year partnership with Warner Bros Discovery.
The inaugural PTO Canadian Open in Edmonton (July 23rd to 24th) will be live on Eurosport 1 with the exclusive agreement covering 50 territories across Europe on its linear channels as well as being streamed via discovery+, the Eurosport App and GCN+*.
New additions to the broadcast line up include: ESPN, who will broadcast the PTO Tour Live in Central and South America, Mexico and the Caribbean after agreeing a 3-year deal and beIN Sports, who will take live and highlights across MENA, APAC, USA and Canada. Other core partners include: CBC Sports in Canada, Fox Sports in the US and Australia and Outside TV in the US, Fuji TV in Japan and Tencent, MIGU and iQiyi in China, Sky Sport in New Zealand, SPOTV across Asia and the recently agreed 2-year deal with DAZN across multiple territories including Japan, South Africa, Australia and New Zealand.
“The first-ever PTO Tour race is a big moment for the PTO and its athletes, as we look to take the sport to the next level,” said Tim Godfrey, Chief Marketing Officer of the PTO, a new sports body co-owned by the athletes and seeking to grow the sport. So, it’s brilliant that we have been able to partner with some of the biggest broadcasters around the world to share all the action. Appetite has grown quickly since the Collins Cup last year, which is a validation of our strategy to give these amazing athletes a global platform to showcase their stories and superhuman exploits.”
The PTO has also signed a 2 year broadcast deal with sports streaming platform DAZN.
“We are delighted to have DAZN on board for the first PTO Tour season,” said Godfrey, PTO Chief Marketing Officer. “Growing the broadcast reach for our events and amazing athletes has been a key focus for us as we countdown to the season opener in Edmonton which promises elite women’s and men’s races not to be missed.”
“Adding the PTO tour to our platform underlines our commitment to making a broad range of sport more accessible to an ever-increasing number of passionate fans. This first PTO Tour represents a landmark moment for triathlon that we wanted our audiences to be part of and we are excited to broadcast these events,” added DAZN EVP Rights, Tom Burrows.”
The deal is non-exclusive and includes:
- Live and highlights in Canada, Japan, South Africa, APAC, Australia, New Zealand & MENA
- Highlights shows in Europe (48 hours delayed)
- Preview countdown documentaries globally (not including US)
- Delayed rights to the Herbalife24 PTO Pro Am (not including US), archive documentaries including Beyond Human, the 2021 Collins Cup highlights and follow up documentary Birth of the Collins Cup