Snapchat, COPA90 partner on Women’s Euro 2022 content
July 26, 2022
Snap has announced a content partnership with COPA90 to host a new show called Goals Talk. Snapchatters will be able to watch videos about the UEFA Women’s Euro 2022, including behind-the-scenes stories from the tournament, content from COPA90’s Creator Community and stories about Women’s Football.
Snapchat reaches more than 90 per cent of 13-24 year olds in the UK and partners with major UK broadcasters including ITV, BBC Sport and Sky Sports to bring football content to Snapchatters.
Kahlen Macaulay, International Sports Partnerships at Snap, said: “We are excited to partner with COPA90 and continue to grow our slate of UK broadcasters on Discover as we bring content from Women’s Football to Snapchat. Our mission is to produce content from diverse and trusted publishers to entertain and inform our community. This partnership aligns with our strategy to establish Snapchat as the home for football shows that are tailor made for mobile.”
Simon Joyce, Chief Business Officer for COPA90, added: “We are delighted to be working with Snap once more, this time with a focus on the women’s game which is rightfully huge whilst the tournament takes place. We’re looking forward to building on the swell of interest this summer with Snap’s engaged users, and to crucially convert those fans to the women’s game beyond the tournament and into the domestic season. This is part of a bigger partnership between COPA90 and Snap which we’re looking forward to developing in the coming months.”
Goals Talk is currently available every gameday during the Women’s Euro tournament 2022 and features episodes in the lead up to the final at Wembley Stadium on 31st July. The shows will then be produced weekly on Snapchat Discover from August 2022.