Estrella Media Debuts its Cine Estrellatv Fast Channel on LG Channels
August 2, 2022
Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Latino audience in the U.S., today announced that smart TV leader LG Electronics will carry Estrella Media’s FAST (free ad-supported streaming TV) networks through LG Channels. LG is the first partner to launch Estrella Media’s brand-new Cine EstrellaTV FAST channel this month. In addition, LG Channels will carry Estrella News, delivering live Spanish-language news coverage, and EstrellaTV, the flagship television network of Estrella Media. The launch follows the announcement that was made in Estrella Media’s IAB NewFronts presentation.
“Estrella Media is determined to always stay in front of changing consumer behaviors through partnerships with leading edge platforms and expanded distribution agreements,” said René Santaella, Chief Digital and Streaming Officer, Estrella Media. “LG Channels is a leader in the living room and an incredible way to deliver free premium content to Hispanic viewers at scale. We are excited to partner with them to launch our new 24-hour Spanish-language movie FAST channel, Cine EstrellaTV, and carry our popular EstrellaTV and Estrella News channels.”
The addition of LG Channels to Estrella Media’s digital distribution is an important partnership for both companies as it expands access to the large Hispanic and Spanish-language streaming audience. “The Hispanic audience over-indexes with smart TVs and streaming compared to other audience segments, and this partnership will grow Estrella Media’s overall footprint,” added Santaella. In addition, through LG Channels, Estrella Media will be able to reach LG’s highly engaged customer base through an updated user experience for premium content discovery.
Cine EstrellaTV is a free 24-hour movie channel celebrating Latin cinema. The channel will offer a curated daily playlist of hundreds of outstanding Latin cinema titles, including drama, comedy, thrillers, and documentaries. Some of the leading classic and contemporary movies on the Cine EstrellaTV channel include:
Ensayo de Un Crimen (Ernesto Alonso, Miroslava, Rita Macedo)
Pueblo, Canto y Esperanza (Joaquín Pardavé, Pedro Infante)
A Mil Por Hora (Luis Aguilar, Domingo Aguilar, Elsa Aguirre)
Mi Alma Por Un Amor (Enrique Guzmán, Angélica María, Manolo Muñoz)
Las Tres Perfectas Casadas (Mauricio Garcés, Saby Kamalich)
Sexo, Pudor y Lágrimas (Demian Bichir, Susana Zabaleta, Jorge Salinas,)
El Callejón de los Milagros (Salma Hayek, Ernesto Gómez Cruz, Maria Rojo, Bruno Bichir)
Colosio, El Asesinato (Kate Del Castillo, Jose Maria Yazpik, Daniel Giménez Cacho)
La Delgada Línea Amarilla (Damián Alcázar, Joaquín Cosío, Silverio Palacios)
Vivir Mata (Susana Zabaleta, Daniel Giménez Cacho, Luis Felipe Tovar)
The channel joins Estrella’s other FAST channels, Estrella News, the first 24/7 Spanish-language digital news channel, and EstrellaTV on LG Channels. Viewers can see the best in free Spanish-language news, sports, and entertainment through all three channels, with a wide variety of programming ranging from competition series, reality TV, game shows, music, boxing, MMA, movies, and late-night talk shows. In addition, EstrellaTV’s series, including the award-winning long-running talent competition, Tengo Talento, Mucho Talento, and popular new additions La Academia, Un Dia Para Vivir, MasterChef Latinos and Tu-Night con Omar Chaparro, are all available on its FAST channels.