Simulmedia, TiVo renew data-licensing partnership
August 3, 2022
Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US.
Viewership data is more important than ever as advertisers across verticals grapple with the accelerating fragmentation of viewers, impeding their ability to cost-effectively find their high-intent consumers at scale and drive the KPIs that matter most to them.
Simulmedia’s patented TV+ advertising platform solves for fragmentation by giving advertisers seamless access to over 300 million viewers in the US across 120 million households through integrations and partnerships with 250 broadcast, cable and streaming platforms and publishers.
As Simulmedia continues to build the most comprehensive cross-channel data set for planning across linear and connected TV, leveraging TiVo’s robust data on the viewership behaviour of millions of anonymised US households as part of the TV+ platform will help advertisers target and activate against their strategic audiences across channels with unparalleled certainty, efficiency and speed.
“Simulmedia’s partnership with TiVo has been a major contributor to the success of our smart, data-driven approach to television advertising for over a decade now,” said Dave Morgan, founder and CEO of Simulmedia. “As the cross-channel TV ecosystem has grown increasingly complex, the demand for reliable data on audience-viewing habits is greater than ever. With TiVo’s data deeply integrated into TV+, our clients now have a streamlined solution for unlocking the viewership data they need to better inform how TV can help them meet their business objectives.”
“We are excited to extend our long relationship with Simulmedia as it continues to redefine data-driven TV and video advertising to meet the evolving needs of brands, marketers and agencies in an increasingly complex environment,” added Fariba Zamaniyan, Vice President, Data and Advertising, TiVo. “Our TV viewership data will continue to provide Simulmedia with a high-quality data set that will support the creation of representative audiences giving their clients the ability to target advertising with confidence in this complex and evolving media environment.”
With the combination of TiVo with Simulmedia’s other data sets, along with Simulmedia’s patented predictive technology and its direct integrations with over 250 linear and CTV networks and publishers, the TV+ platform delivers a seamless, automated end-to-end solution for truly cross-channel TV advertising. The result is guaranteed reach against highly-engaged audiences without wasteful duplication, everywhere viewers watch or stream television today.