Advanced Television

Sport1, Magic Sports Media to launch new betting service

August 10, 2022

Sport1 and Magic Sports Media have signed a long-term agreement with Better Collective, the sports betting media group: The partnership includes delivery of content, data, and statistics for a new sports betting section at to bring in sports betting content to its near 9 million unique users monthly.

The partnership will be co-branded with Wettbasis – a Better Collective brand and a part of the media group that will be the providers of all the content for the new betting section. The partnership agreement with Sport1 and Magic Sports Media is operational from August 2022. Within Sport1 Medien Group, Magic Sports Media comprises the extensive expertise in the fields of betting, poker, casino and lottery.

Jesper Søgaard, CEO and Co-founder of Better Collective, commented: “Sport1 is a popular sports platform in Germany and a well-known brand among most Germans. We look forward to getting started and I know that my colleagues at are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November.”

Dr Matthias Kirschenhofer, Board Member of Sport1 Medien as well as Managing Director of Sport1 and Magic Sports Media, added: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely new approach to sports betting collaboration. Together, we are tapping into a rapidly growing and economically interesting market. With our new offer and Better Collective’s innovative tools, we will provide sports betting fans with attractive content on our digital platform to increase their betting success rate.”

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