La Liga signs highlights deal with WSC Sports
August 11, 2022
WSC Sports, a global player in AI sports video technology, has announced an agreement with La Liga, the top flight Spanish football league, to innovate the league’s global digital strategy with automatically created and distributed real-time video highlights of all first and second division matches during the 2022/23 football season.
Utilising advanced AI and Machine Learning technologies, the WSC Sports platform analyses live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customised videos. Each video comes complete with graphical and contextual elements added for branding and sponsorship opportunities.
La Liga will also be using the WSC Sports platform to unlock content from the La Liga archive. Around 5,000 matches from the past six La Liga Santander and La Liga SmartBank seasons will be automatically indexed and tagged making them ready for any number of highlight combinations to be created in minutes.
“We are pushing the boundaries of innovation to use LaLiga content in new and exciting ways, all with the goal of bringing LaLiga fans around the world closer to the games, plays and players they love. Using AI to speed up creation and distribution of our content, as well as our archive footage in broadcast quality, brings a level of technology expertise not seen anywhere else in sports,” said Melcior Soler, Audiovisual Director of LaLiga.
“We’re delighted that LaLiga will be using the WSC Sports platform for the upcoming season to revolutionise their global digital strategy. It’s a privilege to work with such a global name and such a forward-thinking league that is always looking to deliver the best content experiences possible for its fans,” added Itai Epstien, Director of Business Development, Head of EMEA & China at WSC Sports