Moulton named VP ANZ at Hoppr
August 15, 2022
Wayne Moulton has joined Hoppr, the Australian-based global advertising innovator, as vice president of business development for ANZ.
Hoppr CEO Cyril Daoud, commented: “[Moulton’s] three decades of global experience working with the most innovative brands in the telecom, media, and technology sector will be invaluable as Hoppr introduces compelling technologies and business models that will generate new revenue streams for network service providers and pay-TV operators.”
Moulton is tasked with establishing partnerships across Australia and New Zealand to develop digital advertising business models for network service providers.
“Network service providers (NSPs) and pay-TV operators in the ANZ region have a unique opportunity to tap into profitable relationships with the rapidly growing digital advertising community. Brand managers and advertising agencies are swiftly coming to the realisation that network service providers and pay-TV operators represent one of the most effective ways to target individual groups and curate their viewing experiences,” said Moulton.
“Today’s leaders are focused on delivering growth in marketshare and increasing profit back to shareholders. Hoppr’s innovative solution provides an opportunity for NSPs and pay-TV operators to leverage the fact that they own and control the user interfaces used by subscribers to discover and enjoy the entertainment they want. My mission is to work with providers in this region to help them harness value already built within their own customer base,” added Moulton.