Advanced Television

Mediaocean acquires Imposium

August 17, 2022

Mediaocean, the mission-critical platform for omnichannel advertising, has acquired Imposium and its technology that enables marketers to create personalised videos that meet consumers in the moment with tailored messages.

Flashtalking by Mediaocean’s digital ad serving and creative personalisation technology has already integrated Imposium to support Flashtalking’s Lightning Renderer, a high-speed video rendering engine optimized to create personalised videos from data for delivery to CTV and other digital video channels, including social video. Future development will further incorporate Imposium’s advanced video creative toolset to enhance Flashtalking’s video personalisation capabilities and make them available to linear TV advertisers as well.

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said John Nardone, President of Mediaocean. “This acquisition of Imposium, the recent acquisition of Drishyam AI, and our expansion into new outlets for video entertainment content like TikTok are all investments to support this future creative infrastructure.”

“We partnered with Flashtalking to incorporate our real-time video rendering capabilities and the resulting impact was dramatic enough that they wanted to bring the technology fully in-house,” said Jason Nickel, CEO of Imposium. “Imposium’s technology enables scalable delivery – we can generate a million unique videos a day if necessary – and our creative mandate has been to enable the marriage of storytelling and programmatic automation in a way that can amplify rather than detract from the brand storyline. We are excited by the opportunity to join forces with Mediaocean to bring these capabilities to a larger audience of global brands and agencies.”

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