Jovem Pan expands digital footprint with Amagi and AD Digital
August 19, 2022
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a partnership with one of the leading Brazilian content providers, Jovem Pan, to set up and grow their presence on Free Ad-supported streaming TV (FAST) platforms. Using Amagi’s FAST distribution services, the communication group will deliver its content to Brazilian consumers on third-party FAST platforms locally and internationally, as well as their owned and operated platform. With news, sports, and entertainment as the three core pillars of its content portfolio, Jovem Pan has been entertaining and informing Brazilian viewers for over 80 years. They have a strong presence on Pay TV, radio, and on-demand OTT streaming platforms. The growth of digital consumption in Brazil has prompted the content provider to expand its digital footprint with Amagi and AD Digital – a prominent solution integrator, service provider and a key sales partner to Amagi in Latin America. “We have been following Jovem Pan’s journey towards digital convergence since 2018. It’s touching to see how far the group has come since then, with new initiatives inside and outside the digital universe”, comments Daniela Souza, SVP from AD Digital. “We’re happy to be part of another chapter of this history that is being constructed over the years, especially side by side with partners such as Amagi and Jovem Pan”. Through the partnership, Jovem Pan will employ the advanced broadcast-grade channel playout services of Amagi CLOUDPORT which also includes advanced graphics capabilities and powerful HTML5 graphics rendering. They will also leverage the high-quality, low latency live transmission capabilities of Amagi’s live orchestration solution, Amagi LIVE. Additionally, Jovem Pan has opted to maximize their success on FAST by employing Amagi’s CTV content and ad marketplace – a solution that facilitates a winning synergy between content owners, advertisers, and streaming platforms. “We are uncompromising in our commitment to offering quality content to our consumers. To do that in the digital age, we need strong technology partners with deep technical expertise and market insights. Amagi is a known global leader in FAST, and AD Digital has been with us since the beginning. Together, they have helped us scale up our FAST presence, and delight viewers within and outside of our country,” said Roberto Araujo, CEO, Jovem Pan Group. “A brand with a strong legacy like Jovem Pan deserves to have their content reaching audiences in every part of the world,” said Srinivasan KA, Co-founder, Amagi. “It has, once again, been a privilege for Amagi to engage with another great content provider, with a strong commitment to excellence. Our solutions have helped Jovem Pan enhance the quality of their content display and expand their reach, engagement, and revenues. We look forward to seeing them grow and become a global powerhouse.” Amagi provides a complete suite of solutions for channel creation, distribution and monetization. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, Cinedigm, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.