Advanced Television

3SS, ThinkAnalytics partnership

August 30, 2022

ThinkAnalytics, a global provider of content discovery and viewer insight solutions, and 3 Screen Solutions (3SS), a specialist in software for set-top boxes (STB) and multiscreen entertainment, has announced a partnership and revealed that at IBC 2022, they will debut a new pre-integrated solution that aims to transform user experience (UX) testing and optimisation, helping operators increase viewer engagement and reduce churn.

3Ready Control Center 3.0, 3SS’ new, next-generation UX management platform, is now pre-integrated with Think360, ThinkAnalytics’ content discovery and analytics platform, allowing customers to deploy user experiences that maximise monetisation opportunities by taking advantage of a data-driven approach to continuous improvement. 

The pre-integrated solution allows customers to conduct rapid A/B testing of the complete UX using real-time granular data capture for personalised viewer experiences. 3Ready Control Center 3.0 creates new possibilities for editors to manage and measure A/B configurations and their success while Think360 fine-tunes and analyses the data for actionable insights. Editors can curate, customise and orchestrate the entire UX for a page, a swimlane or a single item and its cover art for all device apps. Any aspects of the UI/UX, including content and colour, can be tested live and adaptations can be deployed using dashboards for analysis of viewer reactions and actionable metrics.

“Delivering a superior, truly personalised user experience is what every operator strives to do, but actually achieving this is a highly complex endeavour,” said Samuel Sweet, ThinkAnalytics CEO of EMEA and AP. “Now with the collaboration between ThinkAnalytics and 3SS, we’re creating the dream team of highly functional UX manipulation capability paired with powerful recommendations and analytics to understand what really resonates with customers and what makes them love their video service.”

“Helping operators to become more data-driven and deliver their viewers leading edge experiences is what we at 3SS do every day,” said 3SS Pierre Donath, 3SS CMO & CPO. “Now, together with ThinkAnalytics, we’re excited to share with IBC visitors this new, integrated approach to understanding behaviour and contextual personalisation: By combining intuitive, flexible UX optimisation tools with proven world-class recommendations and analytics, operators can give their customers the entertainment UX they truly desire.”

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