Advanced Television

Bitmovin joins Grass Valley Media Alliance

September 1, 2022

Bitmovin, a provider of video streaming infrastructure, has joined the GV Media Alliance, Grass Valley’s partner programme. Becoming a member of the GV Media Alliance means Bitmovin can partner with qualified technology companies to help bring fully tested, integrated, cloud-based solutions to media organisations.

In joining the partnership programme, Bitmovin has integrated its Live Event Encoder with Grass Valley’s Agile Media Processing Platform (AMPP), the agile production and distribution platform empowering media organisations to deliver quality streams for live events.

“Integrating technology from different vendors consumes a lot of time and resources for our customers. We’re taking that problem away. As part of working together around AMPP’s open platform, members of the Grass Valley Media Alliance have already done the integration validation to provide high-performance solutions that solve our customers’ business and technical challenges,” said Chris Merrill, Director Strategic Marketing at Grass Valley. “Bitmovin is a proven innovator in video streaming and a welcome addition to the Alliance.”

“Grass Valley is renowned for its world-class solutions for live production. The opportunity to partner with them is hugely exciting as Bitmovin sets its sights on optimising viewing experiences for live events,” said Brandon Zupancic, Head of Alliances at Bitmovin. “The combination of AMPP and the Bitmovin Live Encoder results in a powerful, reliable and flexible solution that reduces costs, paving the way for a new era of live event streaming experiences.”

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