Advanced Television

CineSend adopts NAGRA to protect streaming movies

September 7, 2022

NAGRA, a Kudelski Group company and independent provider of content protection and multiscreen television solutions, has announced that its NexGuard forensic watermarking and detection services have been selected by CineSend, a player in streaming video solutions for high-security media applications.

CineSend OTT is a white-label streaming platform widely used by the Media & Entertainment space to host online screening events, virtual festivals, and premium direct-to-consumer offerings. The customer-branded streaming platform is trusted by hundreds of customers across the globe, including Lionsgate, A24, Cineplex, Tribeca and HBO, to keep their high-value content secure.

The integration of NAGRA NexGuard watermarking solution enables user-specific forensic watermarks wherever video is consumed – across web, mobile, and native TV apps for AppleTV, Roku, FireTV, AndroidTV, and Tizen. It also serves as a strong deterrent against copying or restreaming valuable content.

“To ensure the protection of our customer’s content, we required a partner who not only understood our business but also had a strong track record as a trusted market leader in this space,” said Colin Carter, founder and CEO at CineSend. “NAGRA met that need, immediately understanding the challenges we faced and knowing what was required to solve those challenges.”

NAGRA NexGuard forensic watermarking is the most robust and imperceptible forensic watermarking available. Trusted by all of the major Hollywood studios, and deployed widely across major streaming platforms, the server-side forensic watermarking technology enables CineSend to increase the security of its streaming offerings through unique watermarks for each stream of content without requiring any changes on the playout for any device. This approach helps keep piracy at bay across the platform and safeguards content against unauthorized use by enabling the ability to track down stolen content.

“As the industry leader by market share, NAGRA is continuing its work as the trusted and preferred partner for forensic watermarking and anti-piracy services,” said Ken Gerstein, Vice President Sales at NAGRA. “Protecting our customer’s valuable content is a responsibility we invest in and take extremely seriously, and we’re delighted to support CineSend as they distribute content for major studios and film festivals worldwide, to audiences of millions.”

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