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Report: Alcohol TV ad impressions down 17%

September 8, 2022

Top alcohol advertisers have been juggling a lot in recent years, reports iSpot, the TV ad measurement specialist. Between pandemic-related challenges, shifting consumer preferences, and both rising and falling demand on alternatives like non-alcoholic beverages and hard seltzers, TV advertising has come with its fair share of hurdles.

iSpot’s latest report on theUS  alcohol industry digs into the big TV advertising trends this year, top brands, most effective ads and more.

Highlights from the report include:

  • From January 1st – July 31st, alcohol TV ad impressions are down 17 per cent year-over-year (with beer accounting for a higher share of that than wine & spirits).
  • Mexican brands now account for nearly 44 per cent of beer TV ad impressions (up from 39 per cent during the same time frame in 2021), while Modelo is the most-seen alcohol brand on TV.
  • Smirnoff is the most-seen wine & spirits brand on TV, after increasing ad impressions by nearly 4x YoY from January through July.
  • ESPN accounts for nearly 1 in 10 TV ad impressions for alcohol – including beer, wine & spirits.

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