Advanced Television

Research: SaaS market valued at $43.5bn

September 8, 2022

Caretta Research has released its valuation of the global industry software and SaaS market of $43.5 billion (€43.5bn).

The company also announced the general availability of Caretta Portal, an online business decision-making tool aimed at technology vendors and buyers. This provides extensive and accurate data on companies, products, deployments and addressable markets through an easy-to-use online tool. It allows buyers to de-risk and reduce time-to-market for new projects, and shortlist the most suitable products. It enables vendors to manage product and go-to-market strategy and planning, including buyer and competitor analysis, account planning and market share forecasting.

The number $43.5 billion comprises:

  • $16.6 billion on: Content connectivity, storage and delivery
  • $6.1 billion on: Content supply chain, production and post
  • $5.5 billion on: Advertising technology
  • $5 billion on: Business, user and revenue systems
  • $4.1 billion on: Data, analytics and frontend
  • $3.6 billion on: Content security
  • $2.6 billion on: Video and streaming backend

Users of Caretta Portal can access and interact with a granular breakdown of the data across 70+ technology segments, including market valuations and market share, forecasts, regional splits, buyers and competitor deployments. Data in Caretta Portal is constantly expanding, and will shortly cover the entire broadcast and media technology market, including hardware products.

Caretta Portal enables broadcast and media technology buyers and vendors to:

● Gain unparalleled and granular insight into the media technology industry. Market sizing, forecasting and market share data across over 70 technology segments and growing.

● Never miss an opportunity. Providing unrivalled understanding of the participants in the media technology industry with an expanding database of over 4,000 companies and key metrics.

● Quickly answer key strategic and tactical questions around competitors, partners, suppliers and buyers. The user-friendly interface and intuitive data structure simplify and accelerate complex research tasks.

● Stay up to date. An expert team of analysts updates Caretta Portal daily and curates the latest news, enabling clients to remain at the cutting edge.

These services are built on the extensive experience of Caretta Research, with the core members of the team delivering industry data, research and consultancy for more than 15 years. A team of ten analysts and researchers is fully focused on the broadcast and media tech industry and advising leading vendors.

Tom Morrod, Caretta Research co-founder and research director said: “We’ve taken our vast experience of the industry and applied new research techniques and data analysis methodologies to produce a fresh approach to market analysis. For the first time in the industry, this is delivering time-critical data and strategic market insights updated daily to help technology buyers and vendors make better decisions.”

Rob Ambrose, Caretta Research co-founder and managing director said: “Building on our experience, Tom and I set out to build Caretta Research into a new kind of research and consultancy business enabling both buyers and sellers to make better technology decisions faster with lower risk. We’re pleased that our experience has already been recognised by more than 25 leading industry players that we’ve advised on procurement, product and go-to-market strategy.”

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