OneFootball chooses NPAW’s ad analytics
September 13, 2022
OneFootball, the football media platform, has chosen video business intelligence specialist NPAW as its advertising analytics provider to monitor and optimise its ad strategy and experience.
The football media platform is leveraging the advanced analytics capabilities of the NPAW Suite’s Ads module to track ad performance and consumption at the end-user level. NPAW Ads provides full visibility into user behaviour and perceived playback quality.
“The true value of NPAW’s advertising analytics starts where that of demand-side solutions stop,” assured Patrick Fischer, CBO of OneFootball. “By having a clear, in-depth picture of what happens before, during, and after ad playback, we can optimise our ad experience to increase both ad revenue and user satisfaction.”
“We are thrilled to be working with such a big a name in the football media space as OneFootball,” said Till Sudworth, CMO of NPAW. “We look forward to helping the platform make the most of its ad inventory while continuing to deliver the first-class viewing experience it is known for.