Vevo, TripleLift dynamic overlay ads deal
September 14, 2022
Music video network Vevo has partnered with advertising technology platform TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels.
Powered by TripleLift’s In-Show technology, which is integrated by video infrastructure platform Zype, Vevo’s overlay ads are delivered within contextually relevant content. While executed at scale, they offer the same precise audience targeting that Vevo offers for its digital video buys, while complementing Vevo’s unique programming on connected TVs (CTV).
“As digital and TV converge, Vevo is offering brands more advertising opportunities on the biggest screen in the home, that were once only available on digital. Innovating our ad product portfolio not only aligns with our growth in CTV distribution, but also our advertisers’ demand for our premium inventory,” advises Natalie Gabathuler-Scully, senior vice president, global revenue and distribution operations, Vevo. “Additionally, we’re not disrupting the consumer viewing experience, especially in a lean-back environment like linear – all while still delivering powerful results for brands that invest in Vevo.”
Vevo’s linear channels are accessible on popular FAST (free ad-supported TV) platforms and services, such as Local Now, Pluto TV, Samsung TV Plus, The Roku Channel, Vizio, and Xumo. Each channel is curated according to genre (such as Vevo Pop), decade (such as Vevo 90s), or event (such as Vevo Holiday).
“As video consumption habits evolve and time spent across all devices remains on the rise, it is increasingly important for advertising solutions to reflect these changes,” states Michael Shields, general manager, connected TV, TripleLift. “TripleLift’s In-Show ad formats make it easy for brands to engage the right audience at the right time “By bringing new ad experiences to Vevo’s audience, we’re showing what the future of brand-supported TV will look like: better for audiences, programmers and marketers.”