Advanced Television

TVP Poland, WSC Sports partner on World Cup highlights

September 22, 2022

Ahead of the 2022 FIFA World Cup in Qatar, TVP Sport, the sports division of Polish public broadcaster TVP, has partnered with WSC Sports, a player in AI sports video technology, to deliver real-time football highlights and next level viewing experiences to fans in Poland.

When the new partnership kicks off this September with Poland’s UEFA Nations League clash against the Netherlands, WSC Sports’ machine learning technology will analyze, index and tag every action that occurs during play. Performed entirely by WSC Sports’ proprietary algorithms, short-form video clips and highlight reels will automatically be generated and shared across the Polish state broadcaster’s range of digital channels, transforming the way its viewers consume international football. The partnership covers all future matches involving the Poland national team and other international fixtures, as well as all 64 matches at the 2022 FIFA World Cup.

Through this partnership, TVP Sport are able to offer fans in Poland an exciting new way to consume World Cup highlights, utilising WSC Sports’ real-time stories highlights solution, WSC Stories. With WSC Stories, World Cup match content will be automatically generated and published as stories that appear on Google OneBox when fans search for the World Cup. Throughout the tournament, TVP Sport’s content will be more accessible than ever before and offer an innovative new way for fans to follow the World Cup.

“Few sporting events generate excitement on a global scale like the FIFA World Cup. We’re thrilled that WSC Sports’ innovative AI technology and Stories highlights will be supporting TVP Sport this winter to provide football fans in Poland with next level coverage and access to all the action.” said Dror Yosef, Business Development, EMEA, WSC Sports.

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