MFE appoints Behrends to lead DACH
September 23, 2022
MFE-MediaForEurope has announced the appointment of Katharina Behrends as General Manager for the German speaking region (DACH). She will join the company on October 1st.
Behrends will oversee MFE’s corporate engagement and activities in Germany, Austria and Switzerland. Over the past 15 years, Behrends has held several leadership positions at NBC Universal Networks, where, in her capacity as Managing Director, she successfully built and led the business in the DACH region. She was also responsible for Eastern Europe and the Benelux region in her role as Managing Director for Central and Eastern Europe.
Behrends said: “MFE-MediaForEurope is an exciting, forward-thinking media company, and I am thrilled to join at such a critical point in time for the European media industry. European media companies need to collaborate more closely and develop strategies to stay competitive with international media conglomerates and streaming giants. I am committed to supporting MFE to grow its presence in the German-speaking region through constructive dialogue with partners and stakeholders. Together, we will create the European answer to increasing international competition in the media industry. We will develop innovative business models that secure long-term success, growth, and future expansion”.
Marco Giordani, CFO of MFE-MediaForEurope, added: “We are pleased to welcome Katharina Behrends to our executive team, she is an experienced and internationally-respected leader. With her strong network and excellent knowledge of the German-speaking and European media industry, she will play a vital role in building a pan-European media group. Our goal is to further expand and establish MFE as a leading European media player. We significantly invest in local content guaranteeing the editorial independence and cultural diversity of national content and a practice of editorial independence of each country, as the case of Mediaset España of the MFE Group has shown for over 30 years”.