HbbTV Symposium 2022 to focus on targeted advertising, DVB-I, HbbTV services
September 27, 2022
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services, has announced the conference programme of the HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry will take place on November 9-10 in Prague, co-hosted with the Czech Association of Commercial Television (AKTV).The conference will be opened by HbbTV Chairman Vincent Grivet (representing Eutelsat) and AKTV President Jan Vlček (TV Nova), followed by a global TV market review by Paul Gray (Omdia). The first two panels will focus on HbbTV developments in the Czech Republic and monetisation opportunities with Targeted Advertising and Addressable TV. The essential role HbbTV can play in the ecosystem of the new DVB-I standard will be discussed in another key session.The second day will open with a ‘state of the nation’ speech by HbbTV Chair Vincent Grivet and an update on the latest developments and activities regarding the HbbTV specifications by HbbTV Vice-Chair Jon Piesing (TP Vision). New HbbTV services will be presented in the following panel while a round table will discuss the important topics of conformance management, certification, and interoperability. The latest market developments in the US and a focus on technology trends will conclude the conference.“We are proud about the exciting conference agenda, covering all key market developments and future trends, with an excellent line-up of top-level speakers. A special focus will be on Central and Eastern European countries, reflecting the important role and increasing significance of the HbbTV standard, while opening up growth opportunities for existing and new market players,” said Vincent Grivet, Chair of the HbbTV Association.Jan Vlček, President of AKTV and CEO of Nova Group, added: “The HbbTV technology perfectly combines the capabilities of the internet and linear broadcasting, opening doors to a completely new TV experience. At the same time, it offers a broad and unique scope not only in terms of breaking news but also in terms of business and advertising. It is a great challenge for us to push the boundaries further and to be a pioneer of this technology in the Czech Republic. I am therefore very proud that the 10th year of the Symposium is being held in Prague and I look forward to the future that HbbTV will bring us.”