Sony content deal with TOD
September 29, 2022
By Chris Forrester
Sony’s Middle East/Africa division is linking with OTT platform TOD to deliver entertainment and sports content to the six member states of the GCC which includes Saudi Arabia, Kuwait, UAE, Oman, Bahrain and Qatar.
Buyers of a Sony Bravia X80K will be rewarded with an exclusive free sports package allowing access to the upcoming FIFA World Cup in Qatar via TOD.
TOD launched on March 1st 2022 and is reportedly a division of beIN Media.
Qatar-based TOD is the official OTT streaming partner of FIFA World Cup Qatar 2022. With the new partnership with Sony, viewers get to catch all the live sporting action from Doha. The subscription activation is valid from November 1st 31 December 31s.
Sony announced the collaboration over a ceremony held in Qatar in the presence of Ryutaro Kurashige, Head of Television Marketing, Sony MEA and John-Paul Mckerlie, VP Marketing and Sales at TOD.
New users can choose from three TOD plans based on specific interests and needs. The Entertainment Pack features exclusive access to TOD originals – Arabic & Turkish series, the latest Hollywood movies, series from Warner Bros, HBO MAX, Miramax, Digiturk, Sony Pictures Television, and kids’ content, as well as 22 entertainment channels featuring users’ favorite cooking shows, drama & kids shows.
TOD already offers exclusive sports content from beIN Sports.
TOD is available across the entire MENA region including Qatar, UAE, Kuwait, KSA, Bahrain, Oman, Egypt, Jordan, Iraq, Algeria, Sudan, South Sudan, Tunisia, Morocco, Lebanon, Palestine, Syria, Yemen, Chad, Mauritania, and Libya.