Advanced Television

Amazon upgrades Fire TV

September 30, 2022

Amazon is upgrading its Fire TV family, including the next generation Fire TV Cube—Fire TV’s most powerful streaming media player yet—and Alexa Voice Remote Pro, a premium remote with an all-new Remote Finder and customisable buttons.

“The all-new Fire TV Cube is a big step forward for Fire TV—it’s the fastest, most powerful, and most versatile streaming media player we’ve ever made,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “This Fire TV Cube’s powerful processing and Wi-Fi 6E support deliver an incredibly smooth streaming experience, and HDMI input means you can instantly extend the simplicity of Fire TV and hands-free Alexa control to your home entertainment system. With Alexa Voice Remote Pro, we’re making it easy to find a misplaced remote and get to the apps and content you love.”

The third generation of Fire TV Cube is what Amazon claims is its best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20 per cent more powerful than the previous generation. The supercharged processor increases app launch speeds, making this Fire TV’s smoothest and most fluid streaming media player experience to date. Fire TV Cube can be controlled entirely hands-free with Alexa and includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive Dolby Atmos audio. Plus, it offers a range of new features, including an HDMI input port, Wi-Fi 6E support, and Super Resolution Upscaling.

Claiming an industry-first, Fire TV Cube includes an HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible cable boxes, Blu-ray players, and more devices. Now, customers can just say, “Alexa, tune to ESPN on cable” instead of manually changing inputs to get to the content they want. With Fire TV Cube, customers can easily control live TV, cable boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, “Alexa, call mom” to connect with family or friends from the largest screen in the home.

Fire TV Cube is the first streaming media player in the industry with Wi-Fi 6E support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience with less interference from other Wi-Fi devices in the home. It also features a new Ethernet port if a user needs a wired network connection.

The all-new Fire TV Cube is available for pre-order today in the United States for $139.99 (€142.41).

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