Advanced Television

FITE lands Rugby World Cup rights

October 5, 2022

By Nik Roseveare

The Rugby League World Cup – delayed in 2021 as a result of the pandemic – will be available to watch on the FITE platform in a number of territories around the globe.

The pinnacle event of the Rugby League, contested every four years, RLWC2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

FITE will present the men’s, women’s and wheelchair events live in the US and Canada, and more territories on more continents than any other carrier or platform. Numerous bundles are available including PPV bundles and via the FITE+ subscription service. Matches will be played between October 15th and November 19th across the UK. 

FITE, the digital sports and entertainment platform owned by Triller, is predominantly known for presenting boxing, pro-wrestling and MMA events. The company presents over 1,000 events per year to its 6 million+ subscribers globally. 

“We’re proud that FITE has risen above the sports media scrum and won the largest amount of territories for this major Covid-delayed event. The Rugby League World Cup has recognised our reach and reliability in trusting us to deliver this to fans worldwide,” said Michael Weber, COO of FITE. “This marks FITE’s first major move beyond its core in combat sports — even though Rugby is certainly full contact enough to keep our longtime viewers very, very happy.”

RLWC is being distributed in North American and internationally by Integrated Sports Media, via an agreement with RDA, the global media rights distributor of RLWC2021.

Integrated Sports Media President, Doug Jacobs, added: “Rugby is one of the fastest growing sports in the United States and we’re thrilled to be distributing Rugby League World Cup 2021 to American and international fans. Elite teams and rugby players will be in action throughout the men’s and women’s tournaments.”

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