Advanced Television

Research: 38% US homes own smart home device

October 11, 2022

Parks Associates’ consumer survey work of 10,000 US Internet households shows that 38 per cent of households own at least one smart home device, up 2 per cent from a year ago.

Consumers continue to buy connected products; 27 per cent of US Internet households report buying a smart home device in the past 12 months, and 44 per cent of households report intentions to purchase a smart home device in the next 12 months.

“All channels that develop and deliver smart home products have seen new demand, with rising consumer expectations and new opportunities to deliver an integrated connected experience in the home,” commented Chris White, research director, Parks Associates.

According to Parks Associates’ survey:

  • 88 per cent have Internet
  • 54 per cent own a connected health device
  • 40 per cent own a security solution
  • 15 per cent own a networked camera
  • 56 per cent own a smart TV
  • 83 per cent subscribe to an OTT service

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