Advanced Television

Channel 4, Lego Group launch new digital series

October 19, 2022

By Nik Roseveare

Channel 4 and the Lego Group, the iconic Danish toy manufacturer, have partnered to launch Kids Rebuild the Future, a new short-form digital series for the broadcaster’s social media channels.

The four-part series, produced by Kalel Productions, features comedians Judi Love, Aisling Bea, Rhys James and Katherine Ryan teaming up with kids to build Lego creations that demonstrate their imaginations and ideas for a brighter future.

Kids Rebuild the Future debuts on Channel 4’s YouTube channels this week, whilst shorter 60 second edits of each episode will be released on Channel 4’s Instagram and Snapchat accounts. Kids Rebuild the Future will also be available on All 4 episodically, and a linear TV ad will air during a premier break on November 18th on Channel 4.

Kids Rebuild the Future was commissioned by Channel 4 Digital Commissioning Editor Charlie Hyland and Executively Produced for Channel 4 by Hanzla MacDonald, and the Executive Producer for Kalel Productions is Nick Parnes.

David Amodio, Deputy Head of Digital Innovation & 4Studio, said: “We are thrilled to be working with such an iconic brand on this new digital branded series. It’s another great example of how we’re working with brands to speak to new audiences across our growing social and owned channels. The Lego Group have been the perfect partner which has enabled delivering something authentic, fun, entertaining, and impactful.”

Isabel Graham, Head of Marketing, UK and Ireland at the Lego Group, added: “The Lego System in Play has long been the ultimate platform for creative expression and we’re really pleased to be working with Channel 4 on this new digital series which showcases how, through LEGO play, children can build and rebuild anything they can imagine.”

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