Green Streams adds NPAW’s video analytics
October 26, 2022
IPTV & OTT platform Greens Streams and NPAW, a player in video streaming intelligence, are joining forces to integrate NPAW’s advanced video analytics capabilities into Green Streams’ platform-as-a-service (PaaS) for network operators and OTT services.
Co-founded in 2021 by industry veteran Gernot Jaeger, Green Streams’ flexible IPTV & OTT backend platform seamlessly brings together key “Best-In-Breed” solutions from leading industry players in a pre-integrated end-to-end IPTV & OTT service platform. This platform provides mainly network operators with a state-of-the-art End-To-End TV and Entertainment product — from frontend applications, metadata, content recommendation, and the video backend, to the quality of service (QoS) and quality of experience (QoE) analytics that NPAW is known for.
With this new agreement born out of IBC2022, Green Streams will add the NPAW Suite’s video analytics solutions to its IPTV / OTT PaaS product to optimize its End-To-End platform and provide customers with 360-degree visibility of their customer experience. Equipped with NPAW’s real-time, end-user tracking of video playback performance, viewer behavior, and content consumption, network operators and OTT providers will be able to ensure a superior streaming and user experience at all times and make more informed content curation and investment decisions.
“NPAW’s multi-tenant video analytics solution allows us to easily provide our IPTV and OTT customers with access to the latest in video business intelligence so that they can monitor and optimize their streaming services’ quality,” said Green Streams’ CEO Gernot Jaeger. “At the same time, the NPAW Suite will help us boost our own platform’s capabilities, putting us in an even better position to help network operators build a quick-to-market and robust TV and Entertainment product.”
With NPAW’s video analytics, Green Streams customers will get a clearer picture of their audiences and how these engage with their content, leveraging insights such as what type of content their users favor or at what point of the video they drop off to design a more relevant and engaging streaming proposition. They will also be able to swiftly detect and troubleshoot playback issues like buffering or video crashes to provide a best-in-class viewing experience to their users.
“We are excited to be joining Green Streams’ platform alongside other industry-leading providers of IPTV and OTT technologies,” said Till Sudworth, Chief Marketing Officer of NPAW. “In today’s highly saturated and competitive streaming space, content providers need to guarantee the best possible streaming experience in order to avoid user churn and stay ahead of the competition, and our tool will help Green Streams’ customers do exactly that.”