We couldn’t have done this without our advertising partner Microsoft, and the many advertisers from around the world who have chosen to show their adverts on our service. While there are no official launch partners nor category exclusivity, Tiffany & Co.’s advert featuring Beyoncé was the first advert to ever run on the service in Canada on 1 November. Members in twelve countries can expect to see adverts from several of the world’s most recognised brands, such as GM, L’Oreal, McDonald’s, LVMH, Subway, Target, Heinz and Carnival Cruises. In the UK, there will also be nationally recognised brands such as HSBC, T-Mobile, GoCompare, Lidl and Ernest Jones. It is still early days, but it’s been great to see the interest from the advertising community and we couldn’t be more excited about what’s ahead. We’ll continue to learn from and improve the experience over time,” he added.
Netflix rolls out Basic with ads
November 3, 2022
By Nik Roseveare
Netflix’s ‘Basic with ads’ plan rolls out today (November 3rd) in 8 territories – the UK, Australia, Brazil, France, Germany, Italy, Japan, Korea and the US.
Netflix Basic with ads is an ad-supported subscription plan that allows subscribers to watch movies and TV shows at a lower price. With this plan, viewers can stream Netflix in HD video quality (up to 720p) on one supported phone, tablet, computer, or TV at a time. Subscribers also have access to Netflix games without any ads.
Ads will be shown before or during most TV shows and movies. Viewers can can expect to see an average of 4 minutes of ads per hour. Some movies and TV shows will not be available in the tier due to licensing restrictions (and can be identified via a lock icon), and downloads are not included.
In the UK, the Basic ad tier price starts at £4.99 per month and will be available from 4pm.
The ad tier is already available in Mexico and Canada (since November 1st) and will roll out in Spain on November 10th.
In a blog post, Jeremi Gorman. President of Worldwide Advertising at Netflix, said: “We are excited to begin rolling out a at £4.99 a month from today in the UK. Basic with Adverts – a plan with everything people love about Netflix, at a lower price, with a few adverts in between – complements our existing plans and provides consumers with more choices to access the films and series people are currently talking about.”