‘One Night Only’ promotion from BASE
November 3, 2022
By Colin Mann
UK trade body the British Association for Screen Entertainment (BASE) has launched ‘One Night Only’, suggesting it is a first-of-its-kind weekly UK wide 24-hour film and TV promotion which will run across Prime Video, the Apple TV App, BT TV Store, CHILI, Sky Store and the Virgin Media Store.
Informed by insights driven from the 2022 Digital Growth Summit, hosted jointly by DEGI: The Digital Entertainment Group International and BASE, the brand-new campaign will run from November 3rd.
Offering what BASE says are great deals every Thursday including an “exciting” mix of fresh releases, key drafting and catalogue titles across all genres, the campaign ensures there is something for everyone to rent, and download and keep on the digital retailers of their choice. The content will be refreshed weekly with each platform hosting between five and 20 titles at promotional prices.
For the first week of the promotion, consumers can purchase titles to buy and keep such as Uncharted, King Richard and The Bad Guys for prices from £3.99 (€4.61) across the six participating retailers, with rental offers also available.
Participating distributors include BBC Studios, Lionsgate, NBCUniversal, Sony Pictures Home Entertainment, Spirit Entertainment, Studiocanal and Warner Bros Discovery.
“We’re excited to be launching ‘One Night Only’ as a bold promotion driving a fresh phase of growth for the industry,” declared Liz Bales, Chief Executive at BASE. “We wanted to create something that felt not only compelling and unique for consumers, but for distributors and retailers too, to help reinforce the value, ease and importance of home entertainment in a distinctive way that benefits all parties involved. The promotion offers a fresh opportunity to engage audiences, encouraging them to return to stores on a weekly basis to check out a new selection of fantastic titles. We are incredibly excited by the breadth of the participants at the launch of the campaign, and hope to see even more distributors and retailers participating in the future.”
“The impact of the cost-of-living crisis on the day-to-day lives of UK Consumers cannot be underestimated, and our research shows that entertainment can provide a much-needed release and escape for so many,” added Rob Marsh, BASE Chair & Vice President Commercial (Home Entertainment), Sony Pictures Entertainment. “Devising and launching great value initiatives like ‘One Night Only,’ that bring audiences fresh and classic film and TV titles from across the industry with compelling offers on their preferred download and keep retailers, makes it easier and more affordable than ever to enjoy the titles they love.”