Vevo partners with Amagi to support global CTV expansion
November 3, 2022
Vevo, the world’s leading music video network, has announced enhancements to its global connected TV (CTV) programming and advertising infrastructure by partnering with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV.
“As Vevo expands and monetises on CTV worldwide, we are extending our capabilities correspondingly in order to work with more distributor and advertising partners, especially those in the rapidly growing FAST space,” said Natalie Gabathuler-Scully, senior vice president, global revenue and distribution operations, Vevo. “Amagi’s cloud-based infrastructure enhances our ubiquity and bolsters our flexibility as we navigate growth, and helps us meet global CTV content delivery and ad tech requirements to ensure we maximise our revenue potential.”
Globally, Vevo now has more than 80 linear FAST (Free Ad Supported Streaming TV) channels via more than 30 distribution partners. Amagi will ensure quality streaming of Vevo linear channels across CTV platforms, and enable the seamless delivery of video ads into Vevo channels across distributors. In addition to providing a programming and ad serving infrastructure, Amagi will provide analytics to bolster Vevo’s performance reporting.
“We are proud to manage the delivery of programming and ads flowing through Vevo’s rapidly growing global CTV footprint,” said Srinivasan KA, co-founder, Amagi. “As their technology partner, Amagi offers Vevo the ability to quickly and cost-effectively create, distribute and monetise content with best-of-breed cloud-based solutions. We look forward to continuing to amplify Vevo’s reach across platforms and geographies as the company scales to new heights of global growth.”