Gravity Media rides with Red Bull TV for Crankworx Cairns
November 8, 2022
Gravity Media, a provider of complex live creative production and media services, has partnered with Red Bull TV, GTR Events and Boombox Group, to deliver Crankworx Cairns to the world.
Crankworx, a four day festival of international mountain biking competitions and races, originated in Whistler in British Columbia and is now Whistler’s largest annual festival. It has evolved into the Crankworx World Tour with festivals in Cairns, Innsbruck Austria and Rotorua New Zealand.
Gravity Media Australia was appointed by GTR Events, Boombox Group and Red Bull Media House to create and deliver for Red Bull TV, the international broadcast technology and production outcome for Crankworx Cairns.
Across five different courses and four days of competition, Gravity Media accessed 52 different camera positions, satellite broadcast technology, and 15 cameras including speciality cameras and drones to capture what is described as “the ultimate experience in mountain biking”. Gravity Media’s collaboration with GTR Events and Red Bull TV now sees Crankworx Cairns broadcast across the world.
Nathan Bassett, Event Director – Crankworx Cairns, GTR Events, commented: Gravity Media applied a great level of professionalism and brought a global broadcast to life for the world to experience the inaugural Crankworx Cairns in Tropical North Queensland.”
Marcus Doherty, Account Executive, Media Services and Facilities at Gravity Media, said: “Gravity Media has a long relationship with GTR Events, including the Cadel Evans Great Ocean Road Race in Geelong and the UCI MTB World Championships in Cairns. We were absolutely thrilled to once again align with GTR Events and work with Boombox on bringing Crankworx Cairns to a global audience. The Smithfield Downhill track in Cairns is one of the most brutal venues for a broadcast rig in Australia, and our team developed a unique fibre network that allowed brilliant camera coverage in areas where others have not been. This was a brilliant event and through a collaborative broadcast approach between all production partners delivered a world class broadcast.”
Through its studios, production, and post-production centres, outside broadcast facilities and specialist camera technologies, Gravity Media Australia is currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including Australian Ninja Warrior, The Masked Singer, Australia’s Got Talent, and I’m A Celebrity. Gravity Media also has technology, facilities, and production partnerships across many of Australia’s major sports events.