HappyKids to premiere new Blippi
November 9, 2022
HappyKids, the AVoD kids and family-themed service powered by Future Today, has announced a content partnership with Moonbug Entertainment, a subsidiary of Candle Media, to exclusively premiere 20 new episodes of hit series Blippi/
Blippi is a live action, presenter-led programme that takes kids on a series of field trips where they explore kid-friendly and interactive destinations. These adventures elevate play time into a learning experience by meeting new people, exploring new words and learning new facts all associated with the places they visit. The show has struck a chord with parents and kids through its engaging, inspiring and accessible content, successful toy line and sell out live shows.
“The competition for viewership in ad-supported streaming is fierce as more platforms emerge,” said David Di Lorenzo, SVP of Kids & Family at Happy Kids. “As audiences make decisions on where to spend their time and attention, having exclusive content is critical and we continue to build on an unmatched content library through exclusive deals and original programming. We’re excited to extend our special relationship with Blippi and Moonbug. They recognise that our HappyKids audience and our access to top advertisers is a unique opportunity for their content.”
“Ensuring more families and kids across the globe have access to our beloved characters and storylines is one of our key goals,” added Andy Yeatman, Managing Director, Americas at Moonbug Entertainment. “HappyKids has proven to be a great partner, distributing and elevating our library of content and we’re excited to expand our partnership.”
Blippi has more than one billion monthly views on YouTube and 50 million fans around the world. The franchise has expanded rapidly since it was acquired by Moonbug Entertainment in 2020. Blippi is available in more than 20 languages, including ASL, and is distributed by more than 30 global broadcast and streaming partners around the world including Netflix, Warner Discovery and the BBC.
“As the streaming landscape gets more cluttered, viewers and brands are seeking out high-quality, exclusive content,” said Vikrant Mathur, co-founder, HappyKids. “We’re thrilled to be the only provider in streaming with this programming.”