Advanced Television

ProSiebenSat.1 establishes Seven.One Studios

November 9, 2022

ProSiebenSat.1 is realigning its production and international distribution business. Following the establishment of two new production companies in Germany over the past twelve months and the sale of Red Arrow Studio’s US production business in the summer of 2022, the Munich-headquartered media group is bundling its eight subsidiaries in Germany, UK, Denmark and Israel and its global programme sales arm under the umbrella of the newly established Seven.One Studios.

The new production house offers a production portfolio that will produce content across all key genres, both for its own platforms and for external clients – from primetime entertainment and reality to drama and factual entertainment and from documentaries to infotainment. In the future, there will be a clear focus within the German-speaking territories on content with young talent for the young target group. For worldwide distribution, Seven.One Studios benefits from the international expertise of Red Arrow Studios International. Seven.One Studios will be managed by Henrik Pabst (CEO), Alexander Pesch (CFO) and Martin Metzger (COO).

“The demand for content is only increasing. This makes it all the more important for cross-platform providers like ProSiebenSat.1 to have access to the right content and its development, including in-house production capacities,” says Pabst. “By founding Seven.One Studios, we are making ourselves more independent from the competitive German production market. Our European production houses, alongside our well-established Israeli production company, remains a vital part of our business. It is also clear: We will continue to spend a large part of our local budget on the third-party producer market. Likewise, our production companies will continue to operate freely on the market and work for external clients.”

“Our production company Pyjama Pictures has already collaborated several times with the Hamburg-based creative company Kleine Brüder and created award-winning series such as Die Discounter. Currently, both companies are working together on the new impro comedy INTIMATE, which at the moment is being filmed for Joyn and ProSieben. We will continue to expand this successful collaboration and make Pyjama Pictures an incubator for young talent. Through our Group-wide connection to Studio71 and Buzzbird, we also have access to a large influencer network. We want to realise many new projects with these stars of the young target group,” Pabst added.

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