Advanced Television

Accedo launches Xtend Sports metaverse solution

November 16, 2022

Global video solutions provider, Accedo, has launched a new metaverse solution, Xtend Sports, to enable sports bodies such as rights holders and broadcasters to create powerful immersive metaverse sports experiences using existing web-based applications.  Accedo Xtend Sports enables sports organisations to easily create new metaverse experiences by simply embedding existing web-based applications into a metaverse environment. As a modular solution, rights holders and broadcasters can choose only the add-ons they require, such as multicamera, live stats, or co-watching using XR powered avatars. It can be easily integrated with any existing vendors and is monetisable through creation of sponsored interactive experiences or ad-placements. The multiplatform solution works with most common VR and AR headsets on the market. Accedo Xtend Sports builds on Accedo’s extensive immersive experience to bring sports to the metaverse. Powered by Amazon Web Services (AWS), it enables remote configuration and customization. Video hosting, encoding, and streaming is all managed using AWS Media Services, enabling sports organizations to create high quality XR content, and build live and on-demand video workflows. Thanks to integration with Amazon Lex, video content providers could also build in voice control with advanced natural language models. José Somolinos, Solutions Strategist & XR Lead, Accedo, explained: “A growing number of organisations are looking at how to monetise the metaverse, and the sports industry is certainly in a prime position to maximise the opportunity it presents. Most rights holders and broadcasters already have access to the right content to deliver an immersive experience, and many also have engaged audiences that are keen to interact with their services in new ways. This solution is designed to give sports organisations an easy and quick route to creating fully immersive metaverse experiences for sports fans. Looking ahead, we think there is also potential for other vertical focused XR solutions to be developed.”

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