Data: SVoDs spent A$335m on Oz content in 21/22
November 21, 2022
The Australian Communications and Media Authority (ACMA) has published the 2021–22 Australian content expenditure data for SVoD service providers.
This is the third year the ACMA has collected SVoD expenditure data on Australian content – data which is provided on a voluntary basis by the SVoD providers. As a recent entrant into the market, this is the first time Paramount+ has participated in this reporting, joining Amazon Prime Video, Disney, Netflix and Stan for 2021–22.
Collectively, the SVoD providers spent A$335.1 million (€216m) on 718 Australian programmes in the financial year, up from expenditure of A$178.9 million in the previous financial year. Driving this reported increase was a combination of an additional reporting entity and greater investment in the production of Australian adult dramas, documentaries, sports and light entertainment. As part of this, SVoD providers spent A$253.7 million on 55 commissioned or co-commissioned Australian programmes.
Australians were also able to watch more Australian content on all five services. At June 30th, 2022, 2,345 Australian programme titles were available to Australian audiences across these services, representing 7,714 hours of available Australian content.
In the 2021–22 financial year, SVoD providers spent A$333.4 million on acquiring, producing or investing in 16 Australian-related programmes. Australian-related programmes are programmes that meet some, but not all, of the criteria for an Australian programme.
SVoD support for Australian-related programmes included commissioning Australian-related programmes, producing foreign programmes in Australia and providing long-term employment opportunities through local production facilities. For example, one reporting SVoD provided post, digital and visual effects facilities for international feature films and supported five foreign productions in Australia which resulted in over 20 Australians hired as crew.
SVoD providers also reported making Australian programmes available to international audiences in over 20 countries including the United States, Canada, the United Kingdom, Spain, France and Japan.