Advanced Television

I’m a Celebrity trials on Fortnite

November 23, 2022

By Nik Roseveare

I’m A Celebrity… Get Me Out Of Here! is back with new trials in video game Fortnite Creative. The experience, which goes live on November 24th, is created by Metavision and 3D Lab, and allow players to take on challenges they will recognise from the series.

Players will also discover a portal marking the launch of the new ITVX free streaming service, where players can step into new and unexpected worlds.

The I’m A Celebrity… jungle has been fully recreated so that players can jump in with their friends to play ‘Jungle Trials’, including The Cyclone Challenge and the River Rapids Swim Race inspired by the show.

Building on the success of last year’s partnership, the Fortnite Creative map gives the opportunity for players to experience what it is like to be a campmate.

This year when players enter the experience they will be in for a bew twist. To mark the launch of the new ITVX  streaming service, players will encounter an innovative branded experience where they can step into ITVX themed worlds.

The collaborative campaign was devised by ITV-backed Metaverse studio and agency Metavision, allowing ITVX to reach younger native audiences by building relevant content across Fortnite Creative. ITVX launches on December 8th.

ITV is continuing to innovate in the Metaverse space after its I’m A Celebrity… campaign last year, as well as recent partnerships to bring The Voice and Thunderbirds into the Metaverse space.

Luke Price, Co-Founder and Creative Director at Metavision, said: “It’s really exciting to bring I’m A Celebrity… back to Fortnite and to introduce younger audiences to ITVX in a fun and innovative way. We can’t wait for players to jump into the jungle for themselves.”

Brendan Dinen, ITV Head of Brand Marketing, added: “As part of the campaign to launch ITVX, we wanted to bring to life the UK’s freshest streaming service in new, innovative and unexpected ways. This is all with a view to attract and engage consumers that may have had only an occasional or limited interaction with ITV and streaming in the past. Our collaboration with the amazing Metavision is the perfect proof point of this innovation. Brilliantly bringing to life an authentic branded experience to Fortnite players as a new media environment to help showcase ITVX as the UK’s freshest streaming service with hard to reach consumers.”

Categories: Articles, Games

Tags: , , , ,