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Linius appoints McNeill as director

November 24, 2022

Linius has annnnounced the appointment of Barry McNeill as its new director.

McNeill has over 20 years of experience in Sports Management and Sports Technology. He has led multiple sport-tech companies through rapid growth phases as CEO at Catapult Sports and Prozone, which was acquired by StatsPerform in 2015.

Linius has clients across a wide range of sporting codes in Australia and Europe, including the more recent wins of A-Leagues football and Cricket Australia. Repeating these successful client case studies is key to the company’s growth.

McNeill has built his career by commercialising technology products across many sporting codes in Australia, Europe, and the US, and is well placed to assist Linius to accelerate growth. He will take an active role in driving new revenues for the Company.

McNeill led the commercial success of some of the sports world’s most recognisable technology and analytics organisations. During Mr. his time at Catapult and Prozone, the sports industry was digitally transformed with the influx of technology, data, and more informed decision-making across global sports. McNeill led the development of performance analysis and wearable technology, taking them from innovative technologies to major brands with globally distributed customers and circa 75 per cent CAGR.

While at Prozone, McNeill led the provision of analysis and consultancy services for the English Premier League, as well as league-wide deals with premier football leagues in Poland, Greece, Qatar and the United States Soccer Federation and Major League Soccer, plus the Men’s 2010 World Cup media deal with Chinese media powerhouse Tencent to provide live in-game insights for fans. At Catapult he sold the wearable solution as a league-wide first to the Australian Football League, in partnership with Champion Data as well as a league-wide deal with the National Rugby League and also with CAF – Confederation of African Football providing over 54 teams with access to technology, software and services.

Currently, McNeill is Founder & CEO at Bloom Sports Partners, a transformational sports advisory firm, helping sports leagues and growth-focused ownership groups find competitive advantage and sustained success. Previously, McNeill was CEO at Sportsology, an advisory firm to major sports teams and leagues across MLS, NBA, NFL, and European Football.

Linius Chairman, Gerard Bongiorno, said: “We are delighted to have Barry McNeill join the Linius Board. He brings direct global sector knowledge and experience in sports and technology which will add tangible value to Linius’ global growth strategy. He has worked with many of the leading sporting organisations around the world and is a trusted advisor to their leaders. He has a proven ability to scale sports-tech companies through exponential revenue growth phases. We look forward to Barry’s contributions at this critical growth stage for Linius.”

As required under Australian law, McNeil’s appointment will not take effect until he has obtained a director identification number (director ID) from the Australian Securities and Investments Commission. In accordance with ASIC guidance on timing for the issue of director IDs, the Company expects this process to complete in mid to late December.

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