Advanced Television

Magyar Telekom selects ThinkAnalytics

December 5, 2022

ThinkAnalytics, a content discovery platform and targeted advertising provider, has announced that Hungarian telco, Magyar Telekom, has chosen the Think360 platform for personalised recommendations, targeted promotions, and viewer engagement across its TV and OTT services.

Magyar Telekom joins other Deutsche Telekom MagentaTV subsidiaries in deploying Think360 and is the first in the group to deploy ThinkAnalytics’ Promotional Tiles for contextual content promotions. Think360 was originally deployed at Deutsche Telekom in 2019, and is also live at Deutsche Telekom in Germany, Hrvatski Telekom in Croatia, OTE Group in Greece, and Magenta Telekom in Austria.

As well as using the Think360 content discovery platform, Magyar Telekom will deploy ThinkUX and ThinkEditorial to enhance viewer personalisation. Using ThinkUX, Magyar Telekom will be able to create, test, manage and modify the user experience to optimise the mix of personalisation, popular content, trends, and editorial control presented to each viewer. With ThinkEditorial, Magyar Telekom will be able to manage editorial and curated carousels, campaigns and lists, making it easy to promote a variety of content to different audiences.

Samuel Sweet, EMEA & APAC CEO at ThinkAnalytics, commented: “It is a testament to ThinkAnalytics’ reputation and Think360’s proven results that that Magyar Telekom has selected ThinkAnalytics to power richer content discovery and personalisation across all its Telekom TV devices including its latest Android TV platform. This extension of our partnership with Deutsche Telekom demonstrates the importance of our tools to monitor, manage and deliver measurable personalised content and promotions.”

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