NBCUniversal hosts inaugural Local Innovation Forum
December 6, 2022
On December 8th, local business owners and agency partners in the Philadelphia area will join NBCUniversal advertising and local executives along with MSNBC Host, ‘Velshi’ Ali Velshi at the Comcast Technology Center for the inaugural Local Innovation Forum: Philadelphia in Focus.
Centred around local marketers, the goal of this interactive forum is to connect local business owners in Philadelphia to the vast resources, technology capabilities, and partnerships across Comcast NBCUniversal while building the future of local advertising through NBCU’s One Platform.
During the forum, attendees will hear from Frank Comerford, Chief Revenue Officer & President of Sales, NBCUniversal Local and Ric Harris, President & GM, NBC10/Telemundo62 on the future of local advertising as content, innovation, and technology continue to transform.
Plus, Ali Velshi will give a keynote on the macroeconomic outlook on the advertising industry and will moderate an engaging panel discussion with NBCUniversal leaders on how advancements in commercial innovation, measurement, business development, and more will shape the future of local advertising. The panel will be followed by an audience Q&A and a tour of the labs, innovation, and event spaces within the Comcast Technology Center.
The Local Innovation Forum is kicking off in Philadelphia, PA with the intention of hosting additional gatherings throughout major markets in the US. This forum is the next step forward in NBCUniversal’s local to global approach, helping marketers of all sizes and locations find custom business solutions and it is also the product of NBCU’s economic impact study, which measured the role of advertising in boosting sales, creating jobs, and impacting the economy.
“Partnering with local businesses allows Comcast NBCUniversal to stay connected with our audiences in those communities. And, local businesses especially rely on the resources and IP of major media and technology companies to navigate the reality of a multi-platform future,” said Comerford. “Comcast NBCUniversal has the resources – from experts in marketing, research, sales, commerce and more – as well as iconic IP, including news, sports, entertainment, streaming, English and Spanish languages, opening up access for local marketers to begin leveraging NBCU’s One Platform to move their businesses forward in unique, impactful ways.”