Hallmark Channel continues to lead as the #1 most-watched entertainment cable network in the quarter to-date, with this past weekend’s Countdown to Christmas original holiday movie premieres delivering two out of the top three most-watched entertainment cable programmes of the week among Women 18+, A Fabled Holiday and Undercover Holiday.

Rounding out the weekend’s original holiday movie premieres was A Big Fat Family Christmas, which became the most-watched entertainment cable program on Friday among Households, Women 18+, and Total Viewers. What’s more, the premieres propelled the network to be the #1 entertainment cable network of the week in Total Day and Weekend Total Day across several key demos. The holiday programming ratings juggernaut continues to reach mass audiences, with the network’s reach among Unduplicated Total Viewers surpassing 34 million viewers in the holiday season to-date.

Countdown to Christmas and Hallmark Channel Highlights include:

• Countdown to Christmas’ seventh week of holiday programming:
  • Boosted Hallmark Channel to be the #1 entertainment cable network of the week in Total Day and Weekend Total Day among Households, Women 18+, Total Viewers, Women and Persons 25-54, and Women 18-49
  • Delivered 2 out of the Top 3 most-watched entertainment cable programs of the week among Women 18+
  • Delivered the most-watched programs of the day on Friday and Saturday among Households, Women 18+, and Total Viewers
• In Fourth Quarter to-date (9/26-12/4/22), Hallmark Channel is the most watched entertainment cable network among Households, Women 25-54, Women 18-49, Total Viewers, and Women and Persons 18+  
• In the holiday season to-date (10/21-12/4/22), Hallmark Channel has reached 34 million Unduplicated Total Viewers  

Categories: Press Releases

Tags: Christmas, hallmark