Serious Tissues wins Sky Media Zero Footprint fund
December 8, 2022
Sky has revealed Serious Tissues as the Grand Prix winner of its 2022 Sky Zero Footprint Fund initiative – a £2 million (€2.3m) advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon. The fund was established in 2021 to aid the acceleration and amplification of initiatives to drive behavioural change and tangible impact towards a more sustainable future.
Serious Tissues, which produces 100 per cent recycled toilet roll, was selected as the winner of the Grand Prix £1 million media value prize ahead of Sky’s other four finalists – Ecosia, Homethings, Royal Mail, and WUKA – at a showcase held yesterday. All five shortlisted businesses have already secured £250,000 as part of the scheme with Serious Tissues receiving an extra £750,000 in media value.
“Winning this prize is absolutely game changing for us,” said Chris Baker, Co-founder of Serious Tissues. “It’s tough starting a business, going up against huge players. So many brands are looking to disrupt and would benefit from the power of TV to reach mass audiences. We are so grateful to have been given this opportunity by Sky to access TV advertising in such an early stage of our business, something we never thought was possible.”
Martin McAllister, Co-founder of Serious Tissues, added: “We want to congratulate all of the finalists for not only their brilliant ads but also their efforts towards a sustainable future. It has been an absolute blast getting to know everyone through the process and are already excited about making the most of the prize.”
The winning campaign was selected by a panel of expert judges with extensive experience in advertising, creativity and sustainability. Judges included advertising legend Sir John Hegarty, Su-Mei Thompson (CEO of the Media Trust), Stephen Woodford (Chair of the Advertising Association), Fiona Ball (Group Director of Bigger Picture at Sky), Gideon Spanier (UK Editor in chief of Campaign), Juliet Davenport (Founder of Good Energy and Author of The Green Start-up), Bruce Crouch (Executive Creative Director of Hatch London), and Tara Chandra (Co-Founder and CEO of Here We Flo).
Sarah Jones, Director of Planning at Sky Media, commented: “We’re thrilled that we were able to bring back the Sky Zero Footprint Fund for a second year. This takes our total investment to £4 million of advertising value that’s helping drive sustainable behaviour change. All five of our winners will play a key role in encouraging the nation to make changes to help the planet, using the power of TV. I want to issue a huge congratulations to Serious Tissues for winning the £1 million Grand Prix, against a group of outstanding pitches.”
The five winning ads were all produced following best practice advice and recommendations from the Advertising Association’s AdGreen programme. The ad campaigns will roll-out in early 2023.
Established by Sky, the Footprint Fund is part of the Sky Zero campaign to be net zero carbon by 2030.