Disney+ AVoD launches with 100+ advertisers
December 9, 2022
By Colin Mann
Disney+ Basic, Disney’s ad-supported subscription offering is now available in the US, with more than 100 advertisers across all major categories at launch. New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available, delivering viewers more options to choose a plan that best serves their needs to stream their favourite content.
“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront,” said Michael Paull, president, Direct to Consumer. “With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company.”
“Today we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry,” added Rita Ferro, president, Disney Advertising. “We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future.”
At launch, Disney+ Basic subscribers will enjoy the full content catalogue and key product features that are also offered on a Disney+ Premium plan. This includes:
- Exclusive Originals & Library Content – an ever-growing collection of thousands of titles across films, documentaries, series, and shorts, plus unprecedented access to Disney’s long history of incredible film and television entertainment
- Profiles – create up to seven profiles per account, with the ability to set profile PINs and content ratings by profile through Parental Controls
- Concurrent Viewing – stream on up to four supported devices simultaneously
- High-Quality Video Formats – including, where supported, 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced
Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99 (€7.56)/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.
Disney+ Basic launches with a roster of blue-chip brand advertisers and from all major agency holding companies including Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell and WPP, representing over a dozen categories including (retail, apparel, autos, financial services, restaurants, technology, telecom, CPG, travel) with hundreds of creatives that Disney says will deliver the volume and variety needed to create a great experience for brands and consumers.
Subscriptions to Disney+ Basic are intended only for use in the US and in countries where an ad-supported subscription is available. Disney+ Basic subscribers will not have access to Premium features such as Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch.