TripleLift integrates iSpot
December 16, 2022
TripleLift, the advertising technology company, has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video.
TripleLift will leverage iSpot.tv’s cross platform ad measurement capabilities to verify creative delivery across spots and In-Show ad placements at the household level, measure CTV impressions and give customers a view into the incremental reach generated against congruent linear campaigns. By leveraging TripleLift’s proprietary systems and iSpot.tv’s audience measurement capabilities, brands can optimise campaigns for right time, on target delivery against age, gender and advanced audiences.
“Independent verification of our platform doesn’t just prove the value of our CTV products, it deepens the value brands can derive from investing with us,” said Michael Shields, General Manager, Connected TV at TripleLift. “iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimisation.”
“Its critical brands are afforded a transparent view into the explosive streaming market while having context anchored in live linear TV, where there remains a massive ad footprint,” said Stu Schwartsapfel, EVP of Media Partnerships at iSpot. “As a TripleLift preferred partner for CTV measurement for, brands and advertisers now have the tools to verify the reach and understand the impact of their CTV investments on their platform.”