Rackiewicz joins Reset Digital
December 19, 2022
Reset Digital has announced the appointment of Nate Rackiewicz as Chief Data Officer, a newly-created role overseeing the company’s vision, strategy, and execution of data, analytics, and science across the neuroprogrammatic leader’s business.
Reset Digital’s Neuroprogrammatic advertising platform is a programmatic platform that allows brands to engage omnichannel audiences based on what motivates them as people versus targets and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past. Its partners include L’Oreal, GM, P&G, Verizon, and agencies including IPG and GroupM, and a diverse mix of publishers.
“It’s a serendipitous win for all that Nate decided to join at a time when demand for our platform and offerings is spiking because the superior outcomes our clients count on us for are grounded in innovation and world-class data science and analytics leadership. Nate brings that to the table in spades. He is a true MVP and sets a very high bar when it comes to ethics and acumen as well. We are all excited to learn and collaborate with Nate as he taps into his talents to drive massive wins for everyone we serve”, said Charles Cantu, CEO/Founder of Reset Digital.
Rackiewicz most recently served as Chief Data Officer for Gannett, overseeing the company’s vision, strategy, and execution of data, analytics, and science across all business units. In a first for Gannett, Rackiewicz led a global team that implemented the company’s enterprise-wide customer identity, data, and growth analytics as well as data science and modeling capabilities. Rackiewicz joined Gannett from Take-Two Interactive Software where he served as Head of Analytics, building a global data science and advanced analytics center of excellence and creating a competitive intelligence platform to drive increased revenue for the leading video game publisher successfully. Earlier in his career, Rackiewicz served long tenures across A+E Networks and HBO. At HBO, he held multiple leadership roles, most recently as SVP of Program Planning Operations & Analytics. He was responsible for pioneering their software development outsourcing program, re-architecting media supply chain technologies to launch HBO GO, and ultimately expanding it into HBO NOW which generated over 1 million subscribers and over $180 million of revenue in a year. He was Vice President of Consumer Data and Analytics for A+E Networks.
“What Reset Digital is doing is game-changing and long overdue and I am so excited to help lead it forward,” said Rackiewicz. “The last twenty years of programmatic advertising ultimately sold out everyone in the equation and lost the trust of publishers, brands, consumers, and investors. Reset Digital brings the right approach, benefits all stakeholders, and drives the types of inclusive-effective outcomes that advertisers, publishers and our multicultural world deserves. I could not be more excited to apply my expertise to get the power of neuroprogrammatic into the hands of every organization that needs it.”
Rackiewicz reports directly to Cantu.