Advanced Television

ROXi on Samsung TVs; signs up Cowell

December 19, 2022

ROXi, the music streaming platform, has announced three new partnerships as it prepares for a rollout of its free music TV App in North America, following success in its home market, the UK and Ireland.

Since the launch of its freemium Smart TV App in the UK and Ireland 12 months ago, growth in user numbers has been accelerating with more than one million UK households having already used ROXi on their TV.

ROXi has announced Simon Cowell, the creator of some of the world’s most successful TV entertainment franchises, including X-Factor and Got Talent, is joining the ROXi team curating music video playlists – available exclusively on ROXi. Cowell joins existing ROXi curators Robbie Williams, Kylie Minogue, Sheryl Crow and Alesha Dixon. All are partners in the ROXi business.

Cowell said: “I love that ROXi is giving us a new way to enjoy music and music videos. I always had music videos playing all day on my TV wherever I was – so I love that I can do this on ROXi with the music videoplaylists – videos always make a great song even better. It’s fantastic to be a part of the ROXi team and I’m really happy to be bringing music video streaming to millions of TVs worldwide – and what’s even better is you can get it for free.”

ROXi CEO Rob Lewis, added: “Simon Cowell is the most successful person in history to marry music with TV. We’re excited to welcome Simon to the ROXi team and we are committed to delivering the best music experience to Smart TVs worldwide.”

ROXi has also announces a strategic partnership with Samsung to bring ROXi to Samsung TVs. For the first time, the full ROXi experience will be available free on Samsung TVs. It is compatible with all Samsung TV models from the 2018 range to present day.

“Samsung strives to offer the widest content offering on the market and the best experience on its Smart TV platform,” said Emma Adams, Head of Partnerships, Samsung Electronics, “By integrating the new ROXi app, we will provide an even greater array of 4K content for our customers, allowing them to experience ROXi’s comprehensive music video catalogue, karaoke and games on the largest screens available.”

Additionally, Rockefeller Strategic Advisory, a division of Rockefeller Capital Management, has been appointed as ROXi’s exclusive financial advisor to progress partnership opportunities with major media and technology players in the US.

Rockefeller Partner William Drewry, said: “We are delighted to be working with ROXi as they deliver a new generation of music streaming entertainment to North America, the world’s largest market for music entertainment.”

ROXi plans to launch across the US in 2023. ROXi offers 90 million music videos across all genres and decades, 100s of exclusive music channels, 400,000 karaoke tracks and music games.

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