Viaplay on The Roku Channel in US
December 19, 2022
Viaplay Group and Roku have agreed on a multi-year partnership that makes a range of Viaplay’s Nordic content available through Premium Subscriptions on The Roku Channel in the US. Viewers can add a Viaplay subscription through Premium Subscriptions and access over 1,500 hours of Viaplay’s series and films and curated third-party content.
Viaplay’s content will join The Roku Channel’s US line-up of over 50 subscription offerings. In addition to Premium Subscriptions, The Roku Channel offers over 350 free live linear TV channels and 80,000 free movies and programmes. Along with Roku’s own devices, The Roku Channel is available on web, iOS and Android platforms, as well as on Amazon Fire TV and selected Samsung TVs.
Vanda Rapti, Viaplay Group Chief Commercial Officer, North America and Viaplay Select: “Launching on The Roku Channel offers Viaplay outstanding reach in the world’s largest streaming market. Our award-winning series and films, many with internationally recognised stars, are an ideal fit for The Roku Channel’s diverse line-up of Premium Subscriptions. Premium Nordic content has a dedicated audience in the US, and fans can now experience the most stylish and thrilling stories that the region has to offer.”
In addition to The Roku Channel, Viaplay is currently available in the US via Comcast’s Xfinity platforms. Viaplay will make its own direct-to-consumer Viaplay app available in the US with a separate launch in early 2023.